What is FCG?

Freeman Consulting Group (FCG), LLC is an analytics consulting firm whose mission is to uncover the analytics that matter to enable client success on a global scale. FCG's vision is to be a trusted partner in transforming data into actionable insights. 

Our Story

Freeman Consulting Group (FCG), LLC was founded at the height of the COVID-19 pandemic in May 2020. We saw the need to give back professionally and decided to focus on the organizations devoted to giving back to others...nonprofits.

In 2020, we completed several pro-bono analytics consulting engagements with nonprofits across the United States, resulting in a positive business impact at no cost to the client. We developed a strong relationship with some of the world's largest nonprofits and they recognized our contributions.

Moving into 2021, we signed our first paid client who was Habitat for Humanity International (a global nonprofit with ~ $300M in gross receipts). We continued to expand our partnership with HFHI (contract value & number of active contracts) and grow our client portfolio to include other nonprofits across the United States.

As of mid-2022, we have grown our client portfolio by 2.5x compared to 2021 bringing on new clients such as United Way Bay Area, Latin American Association, and Armory for the Arts. Keeping with our pro-bono consulting roots, we dedicate 15% of our time to providing analytics consulting services to nonprofits at no cost. 


Profile Pic_edited.png

Will Freeman
Founder & CEO

Freeman is a leader in the analytics consulting space who advises global consumer goods and nonprofit organizations. He splits his time between being the Founder & Chief Executive Officer at Freeman Consulting Group, LLC (an analytics consulting firm) and Senior Analyst at Profitero (an eCommerce analytics & advisory firm). Freeman previously worked at various technology and media companies such as Oracle, LinkedIn, Comscore, and Gray Television.


Freeman received his Bachelor of Arts from DePauw University and has completed executive education courses at Boston University & Northwestern University.

  • LinkedIn